Linda McCartney launches raft of new vegan products

Supermarkets

Linda McCartney’s has launched new products for its chilled ready-to-eat and family value packs ranges in time for Veganuary.

The vegetarian brand chilled ready-to-eat range offers plant-based takes on pulled pork rolls, mini sausage rolls, chorizo cocktail sausages, katsu chicken bites and cocktail sausages retailing from £1.75 – £2.50, 155g – 175g respectively.

The entire range has hit shelves in Sainsbury’s while its cocktail sausages, chorizo cocktail sausages and katsu chicken bites have hit Asda. The mini sausage rolls have also launched in Waitrose.

READ MORE:Quorn kicks off 2022 with new TV campaign for Veganuary

Moreover, the brand’s “family value packs” includes the brand’s “most popular meat-free products” in larger formats. These include vegan chicken nuggets, sausages, meatballs and burgers.

The range has launched at Morrisons and Farmfoods and family value packs of sausages, meatballs and burgers have reached freezers in Asda.

“We’re excited to once again be expanding our offering to consumers, this time providing products that make cutting down on meat as a family even more accessible, as well as providing tasty lunchtime solutions that are quick and convenient”. Linda McCartney’s head of marketing Rebecca Fairburn told The Grocer.

The brand was “well placed to capitalise on the opportunity for greater choice within the category”, she said, adding she hoped the products would “become a firm consumer favourite this Veganuary and beyond”.

The news comes after the company launched its first plant-based milk alternatives in May 2021.

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