Aldi has reduced the prices of six vegetables for Christmas to just 9p for a limited time in a bid to reduce food waste.
The discount grocer, which has been named fruit and vegetable retailer of the year, reduced the price of its carrots (1kg), white potatoes (2kg), parsnips (500g), red and white cabbages, swede and brussels sprouts (500g).
Earlier this month, the supermarket was announced as the cheapest supermarket for buying Christmas dinner according to an annual survey by consumer group Which?
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The snapshot analysis found the basket of festive food, including turkey, stuffing, Brussels sprouts and Christmas pudding for six, was £28.17 at Aldi, £15.35 cheaper than upscale retailer Waitrose.
Additionally, Aldi was also £1.29 cheaper than its fellow discounter rival Lidl.
“Many households will be feeling the pinch this Christmas due to pressures on the cost of living, so it’s worth knowing that you can make significant savings depending on where you buy your festive food,” Which? retail editor Ele Clark said.
The news comes after Sainsbury’s announced its price matching with Aldi in a bid to provide customers with a better value Christmas meal.