The price of a Christmas turkey dinner has risen by 3.4% over the past year, due to soaring food inflation prices, according to new research from Kantar.
The data revealed revealed that the average cost of Christmas meal for four, including a frozen turkey and sides is now £27.48.
The news comes as food inflation rates have risen by 3.2% in the last four weeks, the highest rate since June 2020. However, in the four weeks to late November, online grocery sales fell by 12.5%.
Similarly, take-home groceries have fallen by 3.8% in the 12 weeks to 28 November, when compared to the same period last year.
This drop can be at least partically attributed to the lack of Covid restrictions this year, which have allowing people to eat out at restaurants and cafes rather than shopping at grocers and preparing food at home.
Kantar said consumer behaviour has not adapted yet as customers continue to purchase branded or premium products instead of own labels.