Nisa has announced it is switching its entire range of eggs to free-range from the end of the year.
As a result, all eggs available through the Nisa network, both via depot and direct to store suppliers, will be free-range.
The customer entry point on eggs moves from 89p, for six caged eggs, to £1 for six mixed weight free-range eggs.
All Co-op own-brand eggs are already free-range, but the move by Nisa brings its egg sourcing approach more in line with the Co-op’s ethical sourcing policy
“We are really proud to announce that we have made this commitment which is in line with the growing public desire for more ethically sourced products,” Nisa’s wholesale category controller Darren Hamilton said.
“All major retailers have committed to remove caged eggs from their ranges by 2025 with more than 71% of eggs currently sold in the retail sector already free range.
“By moving early, we are giving Nisa partners the opportunity to meet the demands of customers and capture the increasing desire to buy eggs this way.”
Hamilton added: “The new free-range products will go live from Monday 27th December so the eggs can start landing in stores from 1st January, meaning partners can start the new year able to offer their customers these great value, ethically sourced egg lines.
“It’s a really good opportunity to get ahead of the market, make a healthy margin and also offer a great customer proposition.”