Nisa cuts down on food waste with new Too Good to Go campaign

Nisa has launched a new campaign recruiting hundreds of its retailers to sign up to Too Good to Go, in a bid to tackle food wastage.

Around 100 Nisa stores have partnered with the food waste app, which lists products that are at or about to reach its sell-by date and offers it at a reduced price to customers.

Currently the Nisa stores involved, between them, are saving more than 46,000 Magic Bags of food in the last two years and saving 115,000kg of CO2e from going to waste.

A video has also been created to promote the partnership with Nisa – Fighting Food Waste with Too Good To Go – along with a flyer that is being shared with retailers by the group’s retail development managers to raise awareness and get them involved.

READ MORE: Spar becomes first retailer in Ireland to partner with Too Good To Go

“This new momentum is really exciting, and we are confident we can work with Too Good To Go to hit our ambitious target and get 1000 Nisa stores on board over the next year,” Ian Bacon who has recently taken on responsibility for leading the Too Good To Go partnership at Nisa said.

“The stores already using Too Good To Go have shared positive feedback about the simplicity of the system and the impact it has on the community, and we are actively promoting the initiative on store visits and in conversations with our partners.

“As the demand for fresh food in convenience stores grows, there is always a risk of waste and the Too Good To Go app is a great way of reducing that and at the same time doing something positive and helping to save the planet – one Magic Bag at a time.”

Nisa Local Caledonian Road store manager Sunna Hussain added: “Too Good To Go is the perfect solution for reducing food waste. It has enabled us to get our food in front of a whole new audience. The app was fast and easy to implement.

“I would definitely recommend Too Good To Go to other convenience stores that are trying to reduce their food waste.”

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