Amazon Fresh stores unveiled in Hounslow and Aldgate East

Amazon Fresh has opened two new locations in Hounslow and Aldgate East.

With the new opening, there are now 12 Amazon Fresh convenience stores in the UK, all of which have opened in the last nine months.

The grocer offers a wide selection of its private food brand “by Amazon” which has hundreds of items, hot food throughout the day and on-the-go meals for breakfast, lunch and dinner.

The stores will use the company’s “Just Walk Out” technology which automatically detects when products are taken from or returned to the shelves.

READ MORE: Amazon tightens grip on till-free with 2 more stores

At the end of their shopping trip, customers are charged via their Amazon accounts and can leave the store without the need to queue or checkout.

Customers do not require an Amazon Prime account and are emailed their receipt once they have left the store.

“Since opening our first Amazon Fresh store in Ealing, we’ve heard from our customers how much they enjoy the tasty food from our new ‘by Amazon’ range and the effortless shopping experience,” said Matt Birch, director of Amazon Fresh stores in the UK.

Amazon hopes to add another 60 convenience stores in 2022 followed by 100 each year in 2023 and 2024.

This news comes after earlier this year, leaked documents indicated the tech giants intend to create 260 till-free convenience stores across the country to “catch up” to Sainsbury’s and Tesco.

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