The Co-op has announced it will be removing all plastic from its 2021 Christmas gifting range.
The move is set to save approximately one million pieces of plastic and comes as part of the convenience franchise’s commitment to increase sustainability across its stores.
As a result, the symbol group confirmed its wrapping paper is set to be 100 per cent recyclable, alongside its cards, accessories and crackers.
In addition, its ribbons will be switched to a cellulose-based plastic-free material and its bag handles and cracker gifts will be changed to more sustainable offerings.
The convenience retailer has also removed all plastic packaging from its Irresistible Chocolate boxes and replaced it with a cardboard tray.
According to research from the GWP Group, consumers throughout the UK will use an estimated 227,000 miles of wrapping paper this year.
The group added that over 1032 miles of the product will end up in garbage bins.
“Last year we made strides to reduce our use of plastic in our Christmas range,” Co-op product developer Simon Robinson said.
“This year we have … plans to launch the most sustainable gifting range in 2022.
“We’re looking forward to a Christmas that will hopefully be a little more normal and the gift of giving will be back in full swing.”