The Co-op has expanded its Amazon partnership to include Nottingham and the surrounding areas.
The scheme will allow customers to shop across the symbol group’s entire range of products, including Fairtrade and national brands.
It added that customers will be able to order their entire grocery shop from the Co-op and have it delivered on the same day via Amazon Prime.
According to the convenience retailer, the initiative has been expanded to include Nottingham, Lowdham, Beeston and Bingham.
The news follows the partnership’s previous launches across Glasgow in September and Bournemouth in October this year.
Amazon has confirmed that the scheme is set to expand to a wider selection of Prime members throughout the UK in the coming months.
“With convenience at the core of our approach we are committed to finding new ways to expand access to our products and services,” Co-op head of ecommerce Chris Conway said.
“We are delighted to be able to share our products on Amazon.
“Amazon will offer shoppers … ease, speed and a choice of great value products, conveniently.”
Amazon UK grocery marketplace head Oliver Girard added: “Our partnership with Co-op is another way for us to provide our Amazon Prime customers with more choice and convenience to shop for their everyday groceries.
“The launch of Co-op on Amazon means Prime members in Nottingham will be able to use Co-op on Amazon … wherever it is available.
“We are looking forward to being able to expand the offering to more of the UK throughout the course of the year.”