Iceland launches exclusive Greggs pies

Iceland has partnered with Greggs to exclusively launch two new pies online and in-store. 

Shoppers will be able to purchase the Greggs steak pie and creamy chicken pie, even before they are available in Greggs stores. 

The new products come as the two companies celebrate a 10 year partnership, which has seen Iceland stock classic Greggs products including sausage rolls, vegan sausage rolls and steak bakes.  

In celebration of the new launch, Iceland conducted a study to find out the nation’s favourite pie, with steak pies receiving 55 per cent of the vote compared to 44 per cent for chicken. 

READ MORE: Set ‘aggressive’ targets to cut plastic, says Iceland boss

Iceland’s research also revealed that at least 43 per cent of the nation eat a pie at least once a week, with 11 per cent saying they eat a pie two to three days a week. 

The new ranges are now available in Iceland stores across the UK and online. 

Each pie comes in a packet of two and is available for £3 each.

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