Aldi in ‘shambles’ as viral toy flop draws customer fury

Aldi has been accused of “terrible customer service” by shoppers outraged at its shortage of “Squishmallows”.

The cuddly toys, which have a cult following on TikTok, exploded in popularity during the Covid-19 pandemic.

Around 73 million had been sold worldwide as of March this year.

Aldi attempted to cash in on the viral trend this month by revealing, via TikTok, a range of Halloween Squishmallows.

READ MORE: Aldi fends off rivals to claim cheapest supermarket top spot

Numerous people allege the discounter said werewolf, vampire and grim reaper toys would be in stock from October 14.

However, they were left empty-handed yesterday as Aldi delayed the release without an announcement.

“This is ridiculous,” a dismayed customer said.

“The sheer amount of people you have disappointed with your Squishmallow release today is beyond words.”

Another claimed “none of the stores anywhere have them” and condemned the “absolute shambles”.

One woman said she had seen “kids this morning upset” outside a store.

Some fans even resorted to touring round different Aldis in the hope of picking up the toys.

“Went to four different stores today for the Squishmallows!” one Twitter user announced.

“None in store, when will they be?”

“I’ve been to four local stores this morning, none of the Halloween Squishmallows have been delivered today,” a shopper from Glamorgan said.

Aldi admitted on Twitter that its Halloween Squishmallows had “been delayed due to unforeseen circumstances”.

It apologised to customers and hopes to have the toy in stock from October 23.

Aldi has been approached for comment.

 Click here to sign up to Grocery Gazette’s free daily email newsletter

DiscountersMarketing

RELATED POSTS

1 Comment. Leave new

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.