Waitrose reports surge in Japanese-inspired cuisine due to Olympics

Waitrose has seen demand surge among customers for Japanese-inspired cuisine, as a result of the Tokyo Olympics.  

The retailer reported an almost 10 per cent increase of Japanese ranges, compared to last year. 

Customers are also “recreating Japanese dishes at home”, with sales of soy sauce up by 22 per cent and miso sales increasing by 19 per cent. 

READ MORE: Shell to install 800 EV charging stations in Waitrose stores by 2025

With views of the category ‘easy Japanese recipes’ on Waitrose.com seeing a 72 per cent rise, alongside views of Roku gin increasing by 1180 per cent. 

Views of sushi platters on Waitrose Entertaining have also increased 36 per cent month on month.  

“It’s great to see that people have been inspired to search out Japanese dishes,” Waitrose executive chef in food innovation Martyn Lee said.  

“We’ve seen our customers become more adventurous in the kitchen over the course of the last year and Japanese food is a versatile cuisine that can easily be incorporated into a weekly meal plan, or a show-stopping dinner party.” 

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