Foundation Earth has announced is developing a new traffic light system in a bid to allow customers to make more environmentally friendly choices.
The new system will display the environmental impact of each product and show consumers the carbon footprint of potential purchases to provide them with an informed choice on product sustainability.
The colour-coded system will sort food items into categories from A to G, with green marking the most environmentally sustainable options and red marking the least sustainable.
The group is supported by government backing, as well as global brands, such as Nestlé, Sainsbury’s, Marks & Spencer and Costa Coffee.
The concept is also being funded in part by the European Commission’s food initiative EIT Food.
The scheme has been developed by information technology platform Mondra, working in partnership with Joseph Poore from the University of Oxford.
The pilot is set to launch in Autumn this year.
The pilot will be run alongside an “intensive nine-month development program” backed by Nestlé, and will merge the Mondra system with one developed by Spanish research firm AZTI and a consortium of Leuven University funded by an EU-supported EIT Food institution.
“Foundation Earth is the culmination of years of work from our EIT Food consortium and from the likes of Oxford University,” EIT chief executive Andy Zynga said.
“It will bring a credible and clear front-of-pack labelling system on food products right across the continent.”
Labour MP Luke Pollard added: “People want to do what they can to tackle the climate crisis and help the environment. But at the moment they don’t have the information they need to make more sustainable buying choices.
“I want to see clearer labelling on carbon and environmental credentials so people can back the brands and products doing the right thing by our planet.”