UK cheese manufacturer The Ilchester Cheese has announced the launch of a new format across two of its major brands, Applewood and Mexicana.

The Ilchester Cheese company has introduced a new 185g bar which aims to create a more versatile format for increased use across everyday meals for shoppers.

According to the business, the new format is popular amongst consumers, with research showing increasing demand for more flavours, including smoky and spicy, in everyday meals.

The Applewood Original Bar and Original Mexicana Cheddar Bar will be available for purchase for £2.75 from April onwards at retailers across the UK.

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The Applewood Bar contains a mix of cheddar and paprika and the Mexicana Cheddar Bar contains a mix of cheddar with a blend of chilli, jalapeño and bell peppers.

James Catchpole, MD of The Ilchester Cheese Co., said: “Our flavoured cheeses have been elevating meals and occasions for more than 60 years – flavour and format innovation is part of our DNA, and the new 185g bar adds to this strong heritage.

“This is about versatility of usage and increasing suitability for whatever the cooking or enjoyment occasion is. We really believe we’re bringing a format to market that’s going to be extremely well received, and securing these additional listings is testament to the strength and popularity of the brands.”

The launch will be supported by a multi-channel marketing campaign which features PR, influence partnerships, radio and social media advertising.