Dash unveils new Pink Lady flavour

Dash
FMCGNews

Healthy drinks brand Dash has launched a new flavour in partnership with Pink Lady, a popular UK apple brand.

The Dash Pink Lady Apple drink was made with real Pink Lady apples, which is a collaboration that aims to tap into a culturally relevant brand.

Jack Scott, co-founder of Dash said: “In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic.

“Pink Lady apples have been a staple since the 90s, instantly recognisable, consistently crisp, invigorating in taste and loved by millions, and now Dash is giving that legacy a modern, sparkling twist.”


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The packaging features bold designs which aim to create a product that feels new and also brings in a sense of nostalgia.

The new product will be available on the brand’s website from 5 May onwards and in Tesco stores nationwide from June.

Scott added: “Pink Lady apples are iconic for a reason. They’ve got this unmistakable crispness and perfectly balanced flavour that people already love.

“Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”

According to the business, the partnership comes from two brands that have a shared commitment to quality and creating innovation within the industry.

This comes after the brand recently launched a charity scheme in collaboration with Sainsbury’s.

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Dash unveils new Pink Lady flavour

Dash

Healthy drinks brand Dash has launched a new flavour in partnership with Pink Lady, a popular UK apple brand.

The Dash Pink Lady Apple drink was made with real Pink Lady apples, which is a collaboration that aims to tap into a culturally relevant brand.

Jack Scott, co-founder of Dash said: “In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic.

“Pink Lady apples have been a staple since the 90s, instantly recognisable, consistently crisp, invigorating in taste and loved by millions, and now Dash is giving that legacy a modern, sparkling twist.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


The packaging features bold designs which aim to create a product that feels new and also brings in a sense of nostalgia.

The new product will be available on the brand’s website from 5 May onwards and in Tesco stores nationwide from June.

Scott added: “Pink Lady apples are iconic for a reason. They’ve got this unmistakable crispness and perfectly balanced flavour that people already love.

“Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible. No sugar, no sweeteners – just the real taste of an iconic apple, reimagined.”

According to the business, the partnership comes from two brands that have a shared commitment to quality and creating innovation within the industry.

This comes after the brand recently launched a charity scheme in collaboration with Sainsbury’s.

FMCGNews

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