Müller extends Lidl supply deal partnership

Müller Milk & Ingredients has renewed its three-year milk supply contract with Lidl GB.

The partnership includes a new fixed price offer for Müller farmers supplying the retailer.

From July 1, Müller Direct farmers will be given the opportunity to secure as much as 50 per cent of their milk distributions at the fixed price of 29p per litre.

The reminder of the volume produced will attract the market related Müller Direct milk price.

The move is part of an ongoing partnership between Lidl GB and Müller Milk & Ingredients, which will see the dairy company continue to support Lidl’s Grassroots Dairy Partnership.

The Grassroots Partnership will also help aid dairy farmers participating to reduce carbon emissions on their farms.

READ MORE: Lidl launches “best time to shop” feature via loyalty app

It will also offer young farmers the opportunity to collaborate with those working in other sectors within Lidl’s supply chain as part of an information exchange effort to share best practice.

“We are delighted to extend our long-term partnership with Lidl GB,” Müller Milk and Ingredients chief operating officer Rob Hutchison said.

“Our fixed price option will help farmers by giving them stability and confidence in their future operations.”

Lidl GB chief commercial officer Ryan McDonnell added: “We’re pleased to announce this new offer and to be continuing our long-term partnership with Müller, which will create security of supply for our farmers and bring the best of British to our customers.

“Sustainability is at the heart of everything we do and, through this initiative, we are proud to support the next generation of farmers to tackle some of the biggest challenges in the industry today, while providing the stability needed for investment and future growth.”

FMCGSupermarketsSuppliersSustainability

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