Aldi launches children’s lorry competition with Team GB

Aldi has launched a nationwide competition with Team GB, calling on budding child artists to submit a design for its latest lorry.

With just over two months until the Olympic Games in Tokyo, the discount retailer is inviting school children aged between five and 14 to enter a hand-drawn design by June 25 that celebrates fresh, healthy food.

The competition is the next step in Aldi’s long-standing partnership with Team GB.

The shortlisted entries will be judged by Team GB athletes – including the Brownlee brothers, Jade Jones, Lois Toulson, Lutalo Muhammad, Max Whitlock and Shauna Coxsey – who will select one winner for England and Wales, and one for Scotland.

Winners of the competition will see their designs on an Aldi lorry.

The supermarket will also reward the winning artists with Aldi vouchers and an exclusive Team GB goody bag.

The winners’ schools will receive £1000 to spend at Aldi.

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“The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating,” Aldi managing director of corporate responsibility Mary Dunn said.

“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”

Team GB commercial director Tim Ellerton added: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

“This is a fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also. We look forward to seeing the end results.”

The initiative also forms part of Aldi and Team GB’s Get Set to Eat Fresh programme that aims to inspire young people to build their understanding and love of healthy, fresh food.



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