CMA releases Green Claims Code
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The Competition and Markets Authority (CMA) has launched its new Green Claims Code in a bid to address misleading eco-friendly marketing by companies.
The guidance is intended to tackle a…
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Sainsbury’s to offer discounts via online loyalty scheme
Sainsbury’s will now offer lower prices to customers via its digital loyalty scheme and self-scanner service SmartShop.
According to the Big 4 grocer, the move will offer tailored digital discounts…
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Casillero del Diablo launches Pedro Pascal campaign
Casillero del Diablo has launched what is claims it its biggest marketing campaign yet, starring The Mandalorian actor Pedro Pascal.
The “World’s Greatest Thief” advertisement is scheduled to air on…
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Parsley Box shares plummet as Covid momentum slows
Shares in meal kit company Parsley Box have tumbled further after it revealed multi-million losses and customer indifference.
The firm, aimed at the over-60s, has seen shares almost halve since…
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Diet Coke partners with SMEG
Diet Coke has announced its new partnership with appliance company SMEG.
The partnership will be offering customers the chance to win one limited edition SMEG FAB10 fridge each day from…
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BrewDog launches Japanese venture ahead of IPO
BrewDog has sought to leave allegations of a “toxic” workplace behind it with a move into the Japanese market.
It hopes to grow sales sixfold through BrewDog Japan, a joint…
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FareShare demands govt to extend £5m food waste funding with new campaign
Food distribution FareShare has called on the UK government to extend its £5 million funding to prevent millions of tonnes of food from being wasted.
According to FareShare, without the…
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Fox’s Glaciers launches new campaign
Fox’s Glaciers has unveiled its new seven-figure marketing campaign.
According to Valeo Confectionary, the campaign will focus on the product’s redesign and the company’s modernisation of the brand.
The confectionary…
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Asda unveils new advertising campaign with new slogan
Asda has launched its new ad campaign with the slogan ‘Get the Asda Price Feeling’.
The new word replaces the retailer’s current ‘That’s Asda Price’ tagline, which has featured on…
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Majority of Scots favour tougher restrictions on alcohol marketing, poll reveals
The Scottish government is being urged to introduce “comprehensive restrictions” on alcohol marketing after a new poll showed a majority in favour.
Research by YouGov found three quarters (75 per…
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Morrisons has introduced a raft of customer-facing initiatives in recent months as new CEO Rami Baitiéh pledges to “refresh&...