Asda has launched its new ad campaign with the slogan ‘Get the Asda Price Feeling’.
The new word replaces the retailer’s current ‘That’s Asda Price’ tagline, which has featured on its advertising since September 2020.
According to the Big 4 grocer, the new wording aims to showcase that Asda Price means more to customers than just great value products.
“When our customers talk about Asda Price, it goes without saying that they are talking about great value, but we know that they are also talking about great service, great quality products and great colleagues,” Asda chief customer officer Preyash Thakar said.
“Get the Asda Price Feeling encapsulates all of that, and describes how we can help to make a difference to our customers, communities and colleagues every day.”
The 40-second TV ad, which has been created by Asda and its agency Havas, will air across ITV, Channel 4 and Channel 5.
The campaign will also run across TV, radio, print, social, .com, CRM and in Asda stores.
Thakar added: ““September is traditionally a time of year when our customers are settling back into a routine after the summer – they enjoy more nights in as the winter months draw closer, and start thinking ahead to the festive season.
‘Get the Asda Price Feeling’ puts the fun back into routine, showing that great products and great prices come hand-in-hand at Asda.”
Asda’s latest TV ad also features TV chef Gino D’Acampo, who will be launching a range of 60 products into Asda stores this September, with Italian classics found in the frozen, chilled and ambient aisles.