Diet Coke partners with SMEG

FMCGMarketing

Diet Coke has announced its new partnership with appliance company SMEG.  

The partnership will be offering customers the chance to win one limited edition SMEG FAB10 fridge each day from September 6 until October 10, along with thousands of other potential prizes.   

The giveaway is currently being advertised on Diet Coke packs, where customers are being invited to scan the QR codes on promotional packs for the opportunity to win a prize. 

According to the company, available prizes range from a SMEG fridge to a cooler sleeve for cold drinks.  

The fridge typically retails at £930.  

READ MORE: Fears of shortages as Coca-Cola warns supply chain issues

It has also been designed in a grey colour scheme with the Diet Coke logo on the front to celebrate the partnership between the two brands.  

“There’s never been a more perfect moment for two icons of chill to come together,” Coca-Cola GB brand manager Omar Sadiq-Baig said.  

SMEG UK and Ireland head of marketing John Davies added: “At SMEG, we have had the pleasure of working with some amazing partners over the years.” 

“We’re delighted to have joined forces with super brand, Diet Coke.” 

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FMCGMarketing

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