Pip Organic has launched a multi-brand campaign which spotlights a number of organic brands which are growing within the industry.

Some of the featured brands part of the marketing activity includes Superkeen cereal, CleanSpring food, Terra Organica Wine and Mr Organic.

The campaign showcases the people behind the brands, their visions and their motivations for making better organic foods.

The marketing activity features the founder’s individual stories, a series of brand recipe collaborations and a chance to win organic groceries from across the ranges.

Karen O’Flaherty – co-founder of Pip Organic – said: “For many years, individual businesses have been telling their own organic stories. Shining a light on incredible organic brands in the industry creates a collective voice that demonstrates the breadth, value and momentum of the sector.

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“Consumer interest in organic continues to grow, and by working together we can help more people understand the positive difference organic can make.”

Pip Organic aims to highlight the benefits of organic food on people and the environment as well as position itself as a main leader for transparent food standards.

This comes as there has been an increase in consumer demand for organic foods, with 61 per cent of British adults saying they are concerned about the safety of ingredients in products according to research from YouGov.

Additionally, research from Worldpanel revealed that 83 per cent of UK households are now buying organic food and purchasing it more often.

Pip Organic is an organic food and drink brand which produces various ranges made from fruits and vegetables which are stocked across major retailers, including M&S Food, Waitrose, Ocado and Whole Foods Market.