Co-op has launched a family roast which includes British chicken, British baby potatoes, British carrots and Yorkshire puddings, which costs £5 for loyalty card members.

The convenience retailer will run the deal from Wednesday, 25 March, until 14 April to help shoppers save ahead of the Easter season, with the cost amounting to £1.25 per person for a family of four.

Rachel Halter, Co-op’s customer director, said: “Providing our shoppers with high-quality British products at a great price is what we pride ourselves on, and this online exclusive offer really hits the spot.

“At £1.25 per head for our members, there is no compromise on quality or value, and buying it as a bundle makes it super convenient, as a stress-free mid-week treat or a Sunday roast.”

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The convenience retailer’s bundle includes:

• “Co-op 100% British Medium Whole Bird (1.7kg) or Co-op Scottish Medium Whole Bird (1.7kg)
• Co-op 100% British Baby Potatoes (750g)
• Co-op British Carrots (500g)
• Aunt Bessie’s 10 Yorkshire Puddings (190g)

Customers can use the code Roastdeal at checkout and online to pick up the offer.

This announcement comes as Co-op recently revamped its pizza range with new product launches.