Asda has slashed the price of its sparkling and wine products ahead of Christmas and New Year’s.

Its Louvel Fontaine Champagne Brut has been reduced to £10 from £19.98.

Asda’s senior manager for wine sourcing, Clive Donaldson, recommended the champagne for pairings over the festive season, stating that it is “well balanced and fruity, with flavours of citrus and vanilla”.

The supermarket also lowered the price of The Yellow Label Prosecco Spumante, a sparkling wine with zesty lemon, pear and apple flavours, to £4.67 from £6.48.

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The Exceptional Châteauneuf-du-Pape wine, created from a blend of grapes in the southern Rhône, now costs £10, down from £14.47.

Another product on discount is the Extra Special Amarone red wine, slashed to £10 from £16.97.

The promotional offer is available in stores and online and runs between 19 and 31 December.

Last week, it lowered the cost of its festival centrepiece desserts, with discounts available from 20 December.

Asda also ramped up its festive offering with a boxed Christmas dinner.