New Zealand wine brand Villa Maria has unveiled a new bottle and label design as part of its commitment to being more sustainable.

The new branding will launch across the firm’s Private Bin and Cellar Selection ranges just in time for the festive trading period. In 2026, the refreshed look will be expanded to Villa Maria’s Reserve range.

It was developed in partnership with Design Bridge and was tested with consumer research across key markets.

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The new design features a lighter-weight bottle and a brighter, more textured background. The words ‘New Zealand’ are also displayed more prominently on the label.

“In a highly competitive category where a large number of brands are contending for share of mind, we have to work harder to stand out and be quick for shoppers to find on shelf,” said Sarah Szegota, general manager of marketing and communications at Indevin Group.

“We see this new label as a celebration of where we’ve come from and where we’re going. We’re utilising the power and growth trajectory of Villa Maria, which has seen a record year in the UK, Ireland, China, South Korea, and Canada, while showing up bolder on shelf for greater stand out and broader shopper appeal.”