BrewDog has launched a premium craft beer range, Liquid Visions, which is rolling out across retailers during September and October.

The first Liquid Vision beers are landing at Tesco this week before expanding across major UK supermarket retailers, with a second roll-out planned from 21 September.

The business is pushing towards innovation with a four-beer line-up that includes unique visual designs made by global illustrators to boost visibility and overall shelf impact.

BrewDog’s new range includes the Dive Bar and Krush Test Dummy, which are available for an RRP of £4.25 and £4.75, respectively.

The business will also expand its range with Pacific Parallax in late September and Strange Bines in October.

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Rajnish Ohri, president, International, of Tilray Brands, said: “BrewDog continues to demonstrate the strength of its brand, the quality of its brewing expertise and the power of its consumer-led innovation.

“Liquid Visions is an important retail launch that builds on BrewDog’s recent success at the World Beer Awards and brings together award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners.”

The new range is part of Tilray Brand’s broader business strategy to build a global portfolio of high-quality and category-leading brands.

In an exclusive interview with Retail Gazette, the CEO of Tilray Brands mentioned plans for “commercially driven innovation” for the business over the coming year.

Earlier this summer, BrewDog expanded its RTD range Wonderland with new cocktails as it pushes towards expanding its portfolio to improve overall performance.