Oato expands range with release of limited edition oat matcha latte

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Lancashire based company Oato is broadening its range with the limited edition release of the fresh oat matcha latte.

From July onwards, the Oato matcha latte will be available exclusively with the Modern Milkman for £2.50.

This marks a change in the category, with the Oato matcha being served fresh, which means less processing.

The partnership allows customers across the UK to receive the new offering fresh to their doorsteps daily.

The launch follows a successful performance for the brand, which is available at major retailers including Sainsbury’s, Tesco, Waitrose and Ocado.


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Founder of Oato, Carl Hopwood, said: “We are so excited about this latest launch, not least because it offers an exciting addition to the range, but also because it is the very essence of what Oato is: creamy, fresh, delicious, and of course British made.”

Oato experienced a 34 per cent year-on-year increase in sales according to figures from key retailer EpoS data.

The business operates one of the UK’s most popular oat drinks, which was founded in 2019 with the goal of bringing fresh oat drinks to the market.

The brand is a mission-led producer which focuses on sustainability, using 100 per cent British oats and maintaining a low carbon footprint at their solar-powered bottling site.

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Oato expands range with release of limited edition oat matcha latte

range

Lancashire based company Oato is broadening its range with the limited edition release of the fresh oat matcha latte.

From July onwards, the Oato matcha latte will be available exclusively with the Modern Milkman for £2.50.

This marks a change in the category, with the Oato matcha being served fresh, which means less processing.

The partnership allows customers across the UK to receive the new offering fresh to their doorsteps daily.

The launch follows a successful performance for the brand, which is available at major retailers including Sainsbury’s, Tesco, Waitrose and Ocado.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Founder of Oato, Carl Hopwood, said: “We are so excited about this latest launch, not least because it offers an exciting addition to the range, but also because it is the very essence of what Oato is: creamy, fresh, delicious, and of course British made.”

Oato experienced a 34 per cent year-on-year increase in sales according to figures from key retailer EpoS data.

The business operates one of the UK’s most popular oat drinks, which was founded in 2019 with the goal of bringing fresh oat drinks to the market.

The brand is a mission-led producer which focuses on sustainability, using 100 per cent British oats and maintaining a low carbon footprint at their solar-powered bottling site.

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