Waitrose and Disney+ team up for exclusive Rivals range
Waitrose has launched an exclusive product range in partnership with Disney+, which is set to arrive in stores and online nationwide from 27 April.
The new range marks the celebration of the second season of Rivals and incorporates 80s flavours into the Home of Food Lovers campaign.
The retailer aims to tap into the trend of nostalgia in dishes, with research from Mintel revealing that consumers are leaning towards familiar flavours from the past.
Waitrose is set to launch the dishes as pairings across sandwiches, crisps, desserts and ready-to-drink products.
The new line-up includes a The Scotch Egg Sandwich and Thousand Island Prawn Sandwich, which are reimagined versions of classic dishes from the decade, retailing for £4 each.
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Waitrose also added two 80s-inspired flavours as hand-cooked crisps, Steak Diane Hand-Cooked Crisps and Bloody Mary Prawn Cocktail Flavoured Hand-Cooked Crisps, for £1.50.
The high street retailer unveiled its first alcoholic ready-to-drink offering with the launch of the Peach Melba Spritz and Spicy Pineapple Daiquiri, priced at £2.50.
The range also includes two desserts, Rhubarb & Custard Dairy Ice Cream and Peach Melba Dairy Ice Cream for £3.40 and a limited-edition tote bag.
Maddy Wilson, director of her own brand at Waitrose, said: “The 80s are back with a fresh twist, and we can only apologise we didn’t launch these decades ago! We’re coming together with Disney+ in celebration of the new season of “Rivals” to deliver the iconic flavours customers crave, reimagined for today.
“The fun and drama lie in the choice – now you can settle your own debate, whether it’s Steak Diane vs Bloody Mary or Scotch Egg vs Prawn Cocktail. It’s a celebration of pure joy and food that will give every food lover something to talk about.”



