Red Bull has unveiled a new spring edition range featuring a new Cherry Sakura flavoured drink.

This builds on the successful performance of the flavoured energy drinks category and seasonal editions, with the demand increasing among consumers, based on research from Worldpanel.

According to the business, the launch of the Editions has been influential to overall category growth, with the Peach Edition being in the top 10 FMCG launches of the year based on NielsenIQ Total FMCG data.

The new energy drink has received a positive customer response, with 78 per cent of shoppers stating the product was appealing.

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This marks the first time the brand is expanding into a 473ml format for its Editions range, which aims to give customers options to trade up.

The new line is a full sugar variant and is available in single 250ml, 355ml and 473ml cans as well as a 4 x 250ml can multipack.

The full range of products is the following:

• Red Bull Spring Edition 250ml – £1.80
• Red Bull Spring Edition 250ml PMC – £1.75
• Red Bull Spring Edition 355ml – £2.25
• Red Bull Spring Edition 473ml – £2.85
• Red Bull Spring Edition 473ml PMC – £2.80
• Red Bull Spring Edition 4 x 250ml – £6.00