Online retailer Amazon has extended its grocery partnership with frozen food specialist Iceland to deliver to cities including Belfast, Cardiff, Edinburgh and Nottingham.

It marks the first time customers can buy products from Iceland on Amazon in Northern Ireland.

The move aims to give customers in new cities and surrounding areas access to a wide range of Iceland products, from fresh food to everyday essentials.

Russell Jones, director of Amazon Grocery Partnerships said: “We’re continually working to give customers more choice, value and flexibility in how they shop for groceries.

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“More customers across the UK can now choose from a wide range of Iceland groceries and household essentials, with a range of convenient, fast delivery options.”

Amazon is building on its successful retail partnerships, including Morrisons and Co-op. The announcement comes after the launch of Amazon Now, which delivers a range of groceries and essentials in around 30 minutes or less to eligible customers in London postcodes.

Tarsem Dhaliwal, CEO of Iceland Foods said: “This extension of our partnership with Amazon means that we can serve even more communities nationwide with Iceland’s quality products, all with the convenience of Amazon’s shopping experience.”