Rehab expands into skincare as it signals retail ambitions

Hair and bodycare brand Rehab is expanding into skincare with the launch of its debut Skincare Collection as it ramps up for a "huge retail announcement".
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Hair and bodycare brand Rehab is expanding into skincare with the launch of its debut Skincare Collection as it ramps up for a “huge retail announcement”.

The new range launches include products such as collagen sheet masks and a whipped face cream, priced between RRP £16 and £26.

Rehab said the product, which has been created for everyday use, has followed strong growth for the brand since it was founded in 2022 as a haircare business.


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Rehab has since expanded into bodycare and men’s grooming, with skincare representing its latest category move in response to customer demand.

Co-founders Vicky Ellis and Anastasia Tozer said the launch was a significant milestone for the business and reflected how the brand has evolved in under four years.

“We’re incredibly proud…from what began as a start-up haircare brand in 2022 has since seen us expand into body care and men’s grooming, and now skincare too,” Ellis and Tozer added.

“”We plan to continue to develop our ever-growing product range and have a huge retail announcement to be revealed soon 2026 is set to be our biggest year yet, and we can’t wait for you to join us on the journey”.

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Rehab expands into skincare as it signals retail ambitions

Hair and bodycare brand Rehab is expanding into skincare with the launch of its debut Skincare Collection as it ramps up for a "huge retail announcement".

Hair and bodycare brand Rehab is expanding into skincare with the launch of its debut Skincare Collection as it ramps up for a “huge retail announcement”.

The new range launches include products such as collagen sheet masks and a whipped face cream, priced between RRP £16 and £26.

Rehab said the product, which has been created for everyday use, has followed strong growth for the brand since it was founded in 2022 as a haircare business.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Rehab has since expanded into bodycare and men’s grooming, with skincare representing its latest category move in response to customer demand.

Co-founders Vicky Ellis and Anastasia Tozer said the launch was a significant milestone for the business and reflected how the brand has evolved in under four years.

“We’re incredibly proud…from what began as a start-up haircare brand in 2022 has since seen us expand into body care and men’s grooming, and now skincare too,” Ellis and Tozer added.

“”We plan to continue to develop our ever-growing product range and have a huge retail announcement to be revealed soon 2026 is set to be our biggest year yet, and we can’t wait for you to join us on the journey”.

NPD

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