Drinks brand Red Bull UK saw its revenue for the financial year ending on 31 December 2024 increase by 12.5% to £668.3m, compared to £594.2m in the year prior.

The business saw also its profit grow by 8.4% to £40.4m, up from £37.2m in the same period last year, due to an extensive marketing strategy and more investment into strong in-store execution.

Red Bull UK saw its overall volumes increase by 7.5% in its most recent results and achieved a market share of 36.8% over the 52 weeks to April 2025.

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The business said: “The standout growth came via retail, which grew share to 34%. This came on the back of our successful investment into field coverage during late 2023.

“The company also focused heavily on stronger in-store execution whilst expanding space and distribution, gaining 20k distribution points, and also continued to expand our flavour portfolio, adding three new flavours in Pink, Summer and Winter Editions.

“Flavours moved to 10% of the off-premise volume and helped to recruit [more than] 700k shoppers into the Red Bull brand via flavour.”

Revenue growth was lower than the same period last year; however, the company stated it was due to challenging economic and employment conditions across the UK.