Tesco Club Card pop-up nightclub to tap 90s nostalgia

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Tesco is opening its own pop-up nightclub, called Club Card, to celebrate the 30th birthday of its groundbreaking loyalty scheme. The club will only be open to Clubcard members.

New research from Tesco found that 55% of people in the UK feel nostalgic for the 1990s and the early 2000s. Meanwhile more than two thirds (64%) of those born in the 1970s and 1980s look back fondly on the club nights they were able to experience.

Even those who weren’t born in the ‘90s feel a sense of nostalgia for the period, according to the research; 66% of those now aged 18-24 say they would like to have experienced a 90s/00s night out.


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Tesco’s ‘90s-themed nightclub will open in at The Vinyl Factory in London’s Soho for two nights from Friday 4 July, promising headline performances from two iconic acts from the turn of the millennium. The ‘Little Tesco’ bar will serve drinks, including alcopop favourites from the era, alongside a pick ‘n’ mix sweet offer.

A Self-Checkout Selfie Station will be available too, including shopping props for fun pictures. Exclusive prizes will be available from Clubcard Reward Partner brands for those who win at retro games.

“Club Card is an up-to-date take on the legendary ‘90s and ‘00s nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about. Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30th birthday with members, both those that were shopping with us in 1995 and everyone who has joined since,” said Tesco group membership and loyalty director Shama Wilson.

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Tesco Club Card pop-up nightclub to tap 90s nostalgia

Tesco is opening its own pop-up nightclub, called Club Card, to celebrate the 30th birthday of its groundbreaking loyalty scheme. The club will only be open to Clubcard members.

New research from Tesco found that 55% of people in the UK feel nostalgic for the 1990s and the early 2000s. Meanwhile more than two thirds (64%) of those born in the 1970s and 1980s look back fondly on the club nights they were able to experience.

Even those who weren’t born in the ‘90s feel a sense of nostalgia for the period, according to the research; 66% of those now aged 18-24 say they would like to have experienced a 90s/00s night out.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Tesco’s ‘90s-themed nightclub will open in at The Vinyl Factory in London’s Soho for two nights from Friday 4 July, promising headline performances from two iconic acts from the turn of the millennium. The ‘Little Tesco’ bar will serve drinks, including alcopop favourites from the era, alongside a pick ‘n’ mix sweet offer.

A Self-Checkout Selfie Station will be available too, including shopping props for fun pictures. Exclusive prizes will be available from Clubcard Reward Partner brands for those who win at retro games.

“Club Card is an up-to-date take on the legendary ‘90s and ‘00s nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about. Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30th birthday with members, both those that were shopping with us in 1995 and everyone who has joined since,” said Tesco group membership and loyalty director Shama Wilson.

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