Waitrose becomes first supermarket to sell samphire all year round

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Waitrose has become the first UK supermarket to stock locally grown samphire throughout the year.

This move is part of the retailer’s commitment to support British produce and local suppliers.

The supermarket partnered with British growers Westlands, who are utilising advanced hydroponic and glasshouse technology to become the first UK supplier to grow the sea vegetable throughout the year.

Additionally, the growers at Westlands have also included sustainable features such as reducing air miles from imports, solar farm installation and a combined heat pump to power the LED lights.

Tracey May, fresh prepared produce buyer at Waitrose said: “Traditionally, British samphire has been a fleeting summer delicacy with just a 12-week window.


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“We know how much our customers value British produce, so we’re thrilled to break that barrier. By becoming the first retailer to offer this, we’re delivering that premium, peak-season British quality to our shelves all year round.”

This move aims to meet the growing demand for the ingredient which comes as more shoppers are interested in recreating restaurant-style dishes at home.

Paul Gamble, senior development chef at Waitrose, said: “Our obsession with rich, umami flavours is huge right now, and sea vegetables are right at the centre of that. Samphire has evolved from a niche foodie secret to an absolute staple on the British dinner table.

“It’s incredibly versatile – beyond fresh fish and seafood, it adds a brilliant, vibrant pop to summery salads and pasta dishes.”

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Waitrose becomes first supermarket to sell samphire all year round

Waitrose

Waitrose has become the first UK supermarket to stock locally grown samphire throughout the year.

This move is part of the retailer’s commitment to support British produce and local suppliers.

The supermarket partnered with British growers Westlands, who are utilising advanced hydroponic and glasshouse technology to become the first UK supplier to grow the sea vegetable throughout the year.

Additionally, the growers at Westlands have also included sustainable features such as reducing air miles from imports, solar farm installation and a combined heat pump to power the LED lights.

Tracey May, fresh prepared produce buyer at Waitrose said: “Traditionally, British samphire has been a fleeting summer delicacy with just a 12-week window.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“We know how much our customers value British produce, so we’re thrilled to break that barrier. By becoming the first retailer to offer this, we’re delivering that premium, peak-season British quality to our shelves all year round.”

This move aims to meet the growing demand for the ingredient which comes as more shoppers are interested in recreating restaurant-style dishes at home.

Paul Gamble, senior development chef at Waitrose, said: “Our obsession with rich, umami flavours is huge right now, and sea vegetables are right at the centre of that. Samphire has evolved from a niche foodie secret to an absolute staple on the British dinner table.

“It’s incredibly versatile – beyond fresh fish and seafood, it adds a brilliant, vibrant pop to summery salads and pasta dishes.”

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