Tesco is set to roll out electronic shelf labels across its UK store estate as part of a major push to improve pricing accuracy and store efficiency.

The supermarket giant will introduce the technology in four stores initially, including one Express site and three larger supermarkets, before expanding it across around 3,000 UK locations over the next two years.

The digital labels, supplied by Chinese technology firm Hanshow, allow prices and product information to be updated instantly from Tesco’s central office.

Tesco said the move would help shoppers see the most up-to-date prices in store, while reducing manual tasks for colleagues.

The rollout follows a successful trial at Tesco’s Royston and St Neots stores last year.

Tesco UK operations managing director Kevin Tindall said: “Moving to a digital system will not only support our sustainability ambitions by significantly reducing paper use across the Tesco estate, but it will also mean that our colleagues can focus on what matters most – serving our customers.”

Hanshow senior vice president and head of global sales Liangyan Li said the partnership reflected a shared commitment to improving store efficiency.

Electronic shelf labels are already being used by a growing number of UK grocers, including Asda, Lidl, Co-op, Waitrose and Sainsbury’s.

Morrisons became the first UK supermarket to trial the labels in October last year, while Sainsbury’s introduced the technology in stores last summer following its own pilot.

Tesco’s wider rollout is expected to take place store by store as the retailer updates its pricing systems across the estate.

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