Co-op launches Aldi price match campaign
Co-op is to launch its biggest ever value-based campaign, matching Aldi prices on over 100 everyday essentials.
The retailer claims that the campaign is the biggest of its kind in convenience stores. From tomorrow (26 March) it will be available in all of the retailer’s 2,400 shops. The new price commitment will also be the first to be available on quick commerce platforms including Shop.coop, Deliveroo and Uber Eats.
The products in the promotion will be matched to Aldi’s prices, offering Co-op’s six million Members savings on items including fresh fruit, milk, eggs and bread.
Co-op own-brand products featured in the campaign, including one pint of British milk and 500g carrots, will now be available for 85p and 38p, respectively. Meanwhile 400g of chopped tomatoes will cost 47p, a six pack of British medium free-range eggs will be £1.45 and an 800g Tiger Bloomer loaf will cost £1.45.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
The move takes the retailer’s investment into lowering prices to almost £170million over the last two years.
Co-op managing director Matt Hood said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers. Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.
“I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products. Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”
Co-op’s existing member pricing proposition, which covers own brand lines, will live alongside the new Aldi price match promise.
The move by Co-op comes despite other UK supermarkets having taken a U-turn on Aldi Price Matching in recent weeks.
Last month, Asda kicked off the changes as it completely axed its Aldi and Lidl price match after a mere 12 months. Meanwhile, Tesco and Sainsbury’s have trimmed the number of products included in their campaigns.
3 Comments. Leave new
Dear old Co-op, plodding along after everyone else, as ever.
It must continue to warm the cockles of Aldi’s heart that someone else is now paying to repeat that Aldi’s prices are the lowest. An advertiser’s dream !
(No, I don’t work for Aldi.)
I’ve not seen any sign of this in my local co-op!
No sign in my local co-op