Deliveroo has partnered exclusively with specialist grocer Bayley & Sage to offer premium charcuterie, fresh bread and deli products to its customers.

The collaboration will see a range of over 600 products from the independent food retailer available for delivery in as little as 20 minutes via the rapid delivery service, for the first time.

The partnership has officially launched out of Bayley & Sage’s Kensington store, with plans to ramp up to all ten sites by the second half of this year.

Products available include premium cheeses and charcuterie, organic fruit and vegetables, fresh bread, baked goods, and wines.

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Deliveroo VP of grocery and retail Suzy McClintock said: “Many of our customers are increasingly focused on the provenance of quality of the food and drink they buy, or they come to us for last minute additions that make that special occasion even more special.

“This latest partnership reinforces our industry-leading selection of groceries, from major supermarkets to exclusive specialist stores, ensuring we are the go-to destination for deliveries.”

Bayley & Sage development director Jane Tegerdine added: “We are excited to dive into the world of on-demand delivery, offering our existing community utmost convenience, while reaching new customers who may not have discovered our stores before.

“Deliveroo has built up such a loyal fanbase in London and by working collaboratively, we hope this exclusive partnership will elevate our reach and growth objectives.”

Earlier this week Co-op launched member prices via Deliveroo to offer additional value and savings for shoppers.

The same member price benefits available in-store will be rolled out for online orders via the rapid delivery platform on almost 100 key lines and everyday essentials, with savings worth up to 28% and on average almost 20%.