Ocado has seen a spike in searches and sales of no and low alcohol products throughout last year, as it predicts a shift towards year-round mindful drinking.

During Dry January, the online supermarket saw sales sales of no/ low beer rise 46% on last year, while no/ low spirit sales increased 13%, and no/low ready-to-drink cocktails were up 31%.

However, Ocado found that the spike in sales isn’t just contained to Dry January, as data found customers have been consistently searching for alcohol free prosecco, no/low ready to drink cocktails and no/low beer over the past 12 months.

Products with particularly large year on year increases include Thatchers Zero Alcohol Free Cider (+90%), Tanqueray Alcohol Free 0.0% Spirit (+32%) and Adnams Ghost Ship 0.5% (+22%).

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Meanwhile, the grocer’s range of no and low alcohol products has increased by 25% in the past six months.

It comes as research among more than 2,000 consumers conducted by Savanta alongside Ocado suggests that 50% of 35 to 54-year-olds have reduced their alcohol consumption over the past few years and 32% have given up drinking alcohol entirely.

For those aged 35 and over, 41% said improving their overall physical health was their main priority, while 27% opted for it to aid weight loss.

Ocado no and low buyer Shauna Clark Fitzpatrick said: “Consumers of all ages are becoming more mindful of their drinking habits, some prompted by Dry January and others by longer term lifestyle considerations throughout the year.

“Both our alcoholic and no and low ranges continue to grow significantly, launching 9 new products this month, making it easier than ever for our customers to find a beverage that suits their need whilst bringing innovative and exciting flavours.”

Aldi also delivered a record Dry January this year, as the discounter saw sales of its popular Zerozecco sparkling wine alternative almost triple.