Aldi serves ‘biggest Dry January ever’ as 0% fizz sales triple

Aldi Greyson gin
DiscountersNewsSupermarkets

Aldi has delivered a record Dry January, as the discounter saw sales of its popular Zerozecco sparkling wine alternative almost triple.

The supermarket posted that the product saw an almost 190% rise year on year, selling over 200,000 glasses of 0% fizz in the first two weeks of January.

Its 0% beer range also experienced a surge in demand, with Aldi selling more than 40,000 bottles and cans every day, while its new Greyson’s Alcohol-Free ready-to-drink cans reportedly sold more than 100 cans an hour.

Aldi UK managing director of buying and incoming chief commercial officer Julie Ashfield said: “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”

Aldi’s range of alcohol free drinks includes its Zerozecco and Zerozecco Rosé (£2.99, 75cl) products, its 6 pack Rheinbacher 0% Pilsner (£2.99 330ml), and the newly launched Greyson’s Alcohol Free Pink Berries and Lemonade and Greyson’s Alcohol Free London Dry and Tonic (79p, 250ml).

The news comes after Kantar found that 11% of the population bought a no or low alcohol drink over the Christmas period, up from under 10% last year.

At Tesco, no or low alcohol sales were up more than 17% over Christmas, making it a “record Christmas” for the category at the grocer.

DiscountersNewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Aldi serves ‘biggest Dry January ever’ as 0% fizz sales triple

Aldi Greyson gin

Aldi has delivered a record Dry January, as the discounter saw sales of its popular Zerozecco sparkling wine alternative almost triple.

The supermarket posted that the product saw an almost 190% rise year on year, selling over 200,000 glasses of 0% fizz in the first two weeks of January.

Its 0% beer range also experienced a surge in demand, with Aldi selling more than 40,000 bottles and cans every day, while its new Greyson’s Alcohol-Free ready-to-drink cans reportedly sold more than 100 cans an hour.

Aldi UK managing director of buying and incoming chief commercial officer Julie Ashfield said: “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”

Aldi’s range of alcohol free drinks includes its Zerozecco and Zerozecco Rosé (£2.99, 75cl) products, its 6 pack Rheinbacher 0% Pilsner (£2.99 330ml), and the newly launched Greyson’s Alcohol Free Pink Berries and Lemonade and Greyson’s Alcohol Free London Dry and Tonic (79p, 250ml).

The news comes after Kantar found that 11% of the population bought a no or low alcohol drink over the Christmas period, up from under 10% last year.

At Tesco, no or low alcohol sales were up more than 17% over Christmas, making it a “record Christmas” for the category at the grocer.

DiscountersNewsSupermarkets

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Most Read

DiscountersNewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature

Menu

Please enter the verification code sent to your email: