Ottolenghi expands exclusive Waitrose range as sales ‘outperform’

Waitrose x Ottolenghi
NewsSupermarkets

Ottolenghi is rolling out three new cooking sauce lines in Waitrose as part of its exclusive partnership with the upmarket retailer.

It comes as Waitrose told The Grocer that early sales of the range “outperformed” expectations.

Waitrose world food buyer Lucy White said: “The Ottolenghi range has been a great success at Waitrose and the response from our customers has been amazing.

“The initial range exceeded our expectations, and we look forward to hearing what our customers think about these new additions.”

The new products, which will appear in stores this month, include a Sticky Date & Tamarind Sauce and a Pilpelchuma Sauce, both priced at £4 for 180g, and a Roasted Aubergine & Tomato Sauce at £4.50 for 350g.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Ottolenghi first launched a range of sauces and spices exclusively in Waitrose in April, in a bid to bring its products “to the masses”.

It marked the brand’s first venture into a supermarket having until April only operated via its seven delis and restaurants in London.

The initial range included a Miso Pesto, Kalamata Olive and Harissa Sauce, Shawarma Marinade and a variety of aromatic spice mixes, which were created by the brand’s founder and chef Yotam Ottolenghi and his test kitchen team.

NewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

NewsSupermarkets

Share:

Ottolenghi expands exclusive Waitrose range as sales ‘outperform’

Waitrose x Ottolenghi

Ottolenghi is rolling out three new cooking sauce lines in Waitrose as part of its exclusive partnership with the upmarket retailer.

It comes as Waitrose told The Grocer that early sales of the range “outperformed” expectations.

Waitrose world food buyer Lucy White said: “The Ottolenghi range has been a great success at Waitrose and the response from our customers has been amazing.

“The initial range exceeded our expectations, and we look forward to hearing what our customers think about these new additions.”

The new products, which will appear in stores this month, include a Sticky Date & Tamarind Sauce and a Pilpelchuma Sauce, both priced at £4 for 180g, and a Roasted Aubergine & Tomato Sauce at £4.50 for 350g.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Ottolenghi first launched a range of sauces and spices exclusively in Waitrose in April, in a bid to bring its products “to the masses”.

It marked the brand’s first venture into a supermarket having until April only operated via its seven delis and restaurants in London.

The initial range included a Miso Pesto, Kalamata Olive and Harissa Sauce, Shawarma Marinade and a variety of aromatic spice mixes, which were created by the brand’s founder and chef Yotam Ottolenghi and his test kitchen team.

NewsSupermarkets

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

Most Read

NewsSupermarkets

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature

Menu

Please enter the verification code sent to your email: