Specialist wine retailer Majestic has partnered with rapid delivery firm Just Eat to expand its on-demand offering.

The retailer’s customers can now order from hundreds of its wines, including Champagne, Sparkling, Bordeaux, Loire, along with bottles from Italy, New Zealand, Australia, own-label Chosen By Majestic and Definition By Majestic wines.

Its fast expanding range of premium spirits and beers are also available through the Just Eat app, with deliveries in as little as 30 minutes.

The partnership officially launched today (29 October) from 43 Majestic stores, including 16 shops across London, two in Edinburgh and branches in Sheffield, Derby, Abingdon and High Wycombe.

The tie-up will roll out to a total of 177 Majestic locations across the UK before Christmas. 

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The Just Eat collaboration adds to Majestic’s existing rapid fulfilment partnerships as the retailer seeks to meet growing demand among its customer base for local delivery solutions. 

The wine retailer’s ecommerce sales accounted for more than 20% of retail sales in 2023/24, driven in part by the growing popularity of its Shop Local proposition, which allows customers to shop the stock available at their local store, in real time, for free collection in less than four hours or next-day home delivery via dedicated delivery van. 

Majestic commercial general manager Maria Lopez said: “This exciting new partnership with Just Eat will allow us to serve even more customers, whenever they need us, through the rapidly growing on-demand channel.

“We already know that our customers value the ability to shop the stock available at their local Majestic stores in real time, with flexible choices for same-day and next-day delivery or collection. Our combination with Just Eat adds another hugely convenient option into the mix, which we know our customers will love.”

Just Eat director of strategic partnerships Amy Heather added: “We’re delighted to add Majestic’s selection of quality wines, beers and spirits to the growing range of retailers we’re bringing to Just Eat’s customers.

“Whether the need is for a weekly shop or last minute gift giving, as the nation’s biggest fast delivery network, Just Eat is proud to lead this innovation and offer more choice to our customers across the UK.”