Asda has launched its Tickled Pink campaign for Breast Cancer Awareness Month this October as it donates a portion of the sales of over 200 products to breast cancer charities.
From September onwards, a number of products including Diet Coke, Heinz Baked Beans, Marmite, Candy Kittens, Walkers Crisps, Aero Strawberry Melts, Shreddies cereal, Hellmann’s Mayonnaise and Jammie Dodgers will also be turning their packaging pink in support of the campaign.
This year, some of the products include vital breast awareness information on the packaging to highlight the importance of regularly checking your breasts, pecs and chests.
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For the second year running, the supermarket’s Asda Reward customers who purchase four products from the Tickled Pink range will receive £1 back in their cash pot.
In addition, in over 205 Asda Cafés, customers can get two free Warburtons crumpets when spending a minimum of £1, with the offer available from 19 September to 16 October, with £150,000 being donated to the campaign.
The grocer’s Tickled Pink campaign has been running for 28 years and has raised £92m for breast cancer charities Breast Cancer Now and CoppaFeel!
Asda chief merchandising officer Kris Comerford said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink.
“It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items.”
1 Comment. Leave new
I bought a t shirt years ago. Never worn and put it in the charity bag because it was itchy.