Asda is to launch its biggest ever Tickled Pink campaign for Breast Cancer Awareness Month with over 200 exclusive pink products from more than 50 suppliers.
Sales of items in pink packaging from brands including Diet Coke, Fibre One, Heinz, Cushelle and Warburtons will help to raise funds for charity partners Breast Cancer Now and CoppaFeel!
The move will support new breast cancer treatments and vital education, as well as breast cancer awareness on a range of products.
Items will be sold in store and online from 21 September, and will include Asda own-label lines and the George exclusive Tickled Pink clothing range.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Breast cancer awareness messaging will be printed on swing tag labels across the clothing as the campaign encourages shoppers to establish a regular breast checking routine.
Throughout 2023, the grocer hopes to raise £7m through product sales and fundraising, adding to the £82m since the campaign launched in 1996.
Asda is also launching its first charity rewards mission so that charity partners benefit from product donations and rewards while customers can receive £1 in the cash pot for purchasing four products in the Tickled Pink range.
Asda chief commercial officer, Kris Comerford, said: “We are really proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink.
“It’s set to be our biggest ever year with over 200 pink products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household and clothing items.”
