Gopuff is to extend its 24/7 delivery service to customers in Cambridge, Salford and the London boroughs of Bow, Holloway and Stratford.

Residents in most areas can receive deliveries from 7am to 2am, however from today, customers in the newly added areas can order at all hours of the day as instant delivery firm looks to cater for shift workers, busy parents, late-night studies and early risers.

The expansion follows on from the success of Gopuff’s 24 hour service in other major UK cities, including Swansea, Liverpool, Newcastle, Bristol, Leeds, Manchester, Birmingham and Cardiff.

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The grocery delivery specialist is offering £15 off for customers making their first 24/7 order of £30 or more, using the promotional code ‘ALLNIGHT’.

It comes as Gopuff continues to ramp up its presence since launching in the UK in November 2021.

Last month, the delivery firm launched a retail media network equipped with AI and machine learning features to allow brands to better reach consumers.

The Gopuff in-house ads platform aims to cut through the food delivery retail media space by using AI to both better process customers’ data and aid automated ad rate bidding for brands using the network.