Asda co-owner injects £30m to ‘improve store experience’ to stop falling sales

Asda co-owner Mohsin Issa is to inject an emergency £30m to “improve the in-store experience” as sales fall at the supermarket giant.

The package will be invested during the remainder of the year and comes on top of the £50m store upgrade programme designed to improve the shopping experience for customers in its larger supermarkets and superstores.

An Asda spokesperson told Grocery Gazette: “We are investing an additional £30m during the remainder of the year to improve the in-store experience. This includes putting extra hours into store to help colleagues provide an even better service to customers.”

It comes as the grocer saw sales fall by 5.9% in the 12 weeks to July, according to the latest data from NIQ.


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The supermarket is also currently facing the threat of more strikes in the coming weeks at its Wisbech and Lowestoft stores – the second time each store will have taken industrial action this year.

GMB Union has claimed that workers are angry over issues such as “cuts in hours”, “poor quality training”, and “health and safety issued not being addressed”.

Asda’s annual staff survey published this week also found that less than half (47%) of 75,591 workers said they were confident in the grocer’s long-term plan, and just 50% of staff said they were confident that the supermarket would act on the responses to the survey.

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1 Comment. Leave new

  • Charles Collins
    August 1, 2024 10:06 am

    Are they surprised the shops are in a poor state shelves empty very few staff on tills only staff on the shop floor are doing home shopping orders they should have a look at b&m or home bargain to see how to fill shelves

    Reply

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