Tesco Ireland has admitted two counts of failure to comply with consumer protection law over the in-store display of unit promotional prices for Clubcard holders.

An investigation by the Competition and Consumer Protection Commission (CCPC) found that the supermarket broke the law by failing to include unit pricing on Tesco Clubcard promotional shelf-edge labels, discovered during a CCPC inspection in August 2023.

The CCPC said: “Displaying the price per kilo, litre or metre allows consumers to compare the cost of similar products sold in different sizes. It also prevents consumers from being misled by packaging or discounts into paying more for less.

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“Consumers shopping for groceries have to quickly evaluate a wide range of factors when deciding what products offer the best value for their money. Supermarkets are legally required to show unit pricing to make that process easier for consumers.”

Tesco has been directed to pay the legal costs of the Competition and Consumer Protection Commission (CCPC) and a donation of €1,000 to the Little Flower Penny Dinners charity, following Judge Anthony Halpin application of the Probation Act.

CCPC’s ruling comes after Tesco rolled out unit pricing across its Clubcard products in February this year, in a bid to make prices clearer to customers.

Tesco Ireland has been contacted for comment.