Strawberry harvest delay prompts bigger fruits, say farmers

Fruit supplier - Artificial intelligence (AI) technology has the potential to be a game changer for transforming the produce and fresh fruit supply chain, say distributors. 
NewsSuppliers

An initial two-week delay in the UK’s strawberry harvest is set to prompt “bigger and riper” fruits, say British farmers.

Despite wet weather earlier in the year causing delays, one Kent farm said they had employed polytunnels to help the strawberries grow.

Speaking to BBC Breakfast, the farm’s commercial director James Miller said: “We’re lucky to have all of our production covered, so the rain hasn’t directly impacted the fruit.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“We haven’t seen any extreme weather, such as big frosts, which means the plants aren’t stressed – the fruit will be good.”

“In fact, the extra rain has been good for reservoir quantity. We may have to wait a little bit longer for strawberries but they’ll be bigger and riper than usual.”

The harvest delay is understood to not impact summer’s supply of strawberry. The UK is self-sufficient in producing about 230m punnets between May and October, the British Berry Growers said.

The news follow last year’s challenges where unexpected weather in the UK and Spain saw supermarkets ration fruit and veg supplies.

Earlier this year, Co-op became the first retailer to switch to 100% British strawberries across its entire own-brand range.

NewsSuppliers

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

NewsSuppliers

Share:

Strawberry harvest delay prompts bigger fruits, say farmers

Fruit supplier - Artificial intelligence (AI) technology has the potential to be a game changer for transforming the produce and fresh fruit supply chain, say distributors. 

An initial two-week delay in the UK’s strawberry harvest is set to prompt “bigger and riper” fruits, say British farmers.

Despite wet weather earlier in the year causing delays, one Kent farm said they had employed polytunnels to help the strawberries grow.

Speaking to BBC Breakfast, the farm’s commercial director James Miller said: “We’re lucky to have all of our production covered, so the rain hasn’t directly impacted the fruit.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“We haven’t seen any extreme weather, such as big frosts, which means the plants aren’t stressed – the fruit will be good.”

“In fact, the extra rain has been good for reservoir quantity. We may have to wait a little bit longer for strawberries but they’ll be bigger and riper than usual.”

The harvest delay is understood to not impact summer’s supply of strawberry. The UK is self-sufficient in producing about 230m punnets between May and October, the British Berry Growers said.

The news follow last year’s challenges where unexpected weather in the UK and Spain saw supermarkets ration fruit and veg supplies.

Earlier this year, Co-op became the first retailer to switch to 100% British strawberries across its entire own-brand range.

NewsSuppliers

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.

Most Read

NewsSuppliers

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Most Read

Latest Feature

Menu

Please enter the verification code sent to your email: