Heinz launches Ranch Sauce and a pop-up
Heinz is set to launch a Ranch Sauce in the UK and is opening an exclusive pop-up dining experience in London and Manchester.
The new pop-up, Ranchenzo’s, will take place at Vincenzo’s London on 30 April and in Manchester on 14 May.
The event will offer visitors a chance to try a free sample of the new Heinz Ranch Sauce as a dip with a circular pizza made entirely of crust.
Heinz Ranch is set to launch across Tesco and Iceland from this week onwards for a recommended retail price of £3.39.
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Aditi Hilgers, masterbrand director at Kraft Heinz said: “We can’t wait to welcome sauce fans down to Ranchenzo’s in London and Manchester to give them a taste of our delicious new Ranch Sauce.
“Our ranch is perfect for pizza, and knowing just how much Brits love crusts, it feels like a match made in sauce heaven.
“Ranchenzo’s gives all sauce obsessives a chance to enjoy the most dippable part of the pizza, the crust, with the tangy garlickiness of our new Heinz Ranch sauce – the perfect dip to take it to the next level.”
The activation comes after research by Heinz revealed that 83 per cent of Brits always eat their crusts, and one in five said the crust is the best part of the pizza.
Additionally, a third (32 per cent) of Brits chose pizza crusts and sauce as one of their favourite food combinations.




