Ocado lets ‘Summer Come to You’ in new campaign

Ocado is inviting shoppers to “Let Summer Come to You” in its new advertising campaign.

The 30-second film aims at highlighting the online grocer‘s extensive range and service by featuring family and friends enjoying different occasions.

From barbecues to beach trips, each scene is designed to remind customers of the groceries they’ll need throughout the summer.

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Showcased across TV, OOH, and in print, the campaign was created in partnership with advertising agency St Luke’s and Ocado’s own in-house creative team, Eat Creative. It is due to run through until September.

Head of brand advertising at Ocado said: ““Summer is the key time of year for Ocado – it’s our moment in the sun, and we want to shine. This campaign brings to life the delicious, easy, breezy summer joy that Ocado delivers to our customers.

“It was a brilliant strategic and creative collaborative approach from beginning to end between our agency partners St Luke’s, Hearts and Science, ThreePipe as well as our internal studio, Eat Creative.”

The summer campaign comes amid Ocado earlier this week buying Getir’s customer email database to send its users promotions and discounts for the online supermarket.

The marketing initiative involved Ocado sending former customers of the rapid delivery service emails promoting its own speedy delivery service, Zoom.



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