Ocado signs Getir customer acquisition deal

Ocado Retail has signed a deal to send Getir’s users promotions and discounts for the online supermarket.

The new customer acquisition deal will allow rapid delivery service Getir to send its former customers emails as part of a “marketing initiative” to advertise Ocado’s own speedy delivery service.

It comes following Getir and Gorillas’ decision to exit the UK market last month, in a move that is expected to result in the loss of around 1,500 jobs.


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Ocado head of Zoom Gemma Mclver said: “As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.

“With a huge range of products, including M&S food, delivered in less than 60 minutes, we’re confident that they’ll love the service.”

It is understood the email says that Zoom offers “the same smart shopping experience”, with the online grocer boasting that it has both “five times the choice” and “the best of M&S”.

Recipients of the emails were offered 25% off and free delivery on their first Zoom order, while users outside Zoom’s catchment area were offered “30% off your first shop and three months of free deliveries” for Ocado’s main site.

MarketingNewsSupermarkets

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