Kellogg’s has confirmed it will be closing its Trafford Park factory, in a move due to axe 300 jobs.

The cereal giant owner Kellanova made the announcement of the closure of the 27-acre site following three months of discussions with union and employee representatives.

Citing its age and its layout causing a “large amount of redundant space”, Kellanova first proposed the potential closure of the 90-year-old Manchester facility in February this year.

Its managing director Chris Silcock has now said the final decision has been made because the factory was “simply not viable” and had “nothing to do with the outstanding people” who work there.

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Silcock added: “We remain clear there isn’t a long-term future for the site. It’s laid out in a way that made sense in the 1930s, with food travelling up and down six floors in a legacy manufacturing process.

“What’s more, we only use half the space in the buildings and the investment required to maintain the factory in the coming years is simply not viable.”

“We understand confirmation of something significant like a factory closure is never easy to hear and we will try to make it as smooth as possible. That means we’ll work with partners on things like outplacement support for our employees and, for the community, we will start to explore the long-term future of the site.”

Kellogg’s says it has worked with the union to create redundancy packages for the 360 staff at its Trafford Park plant and added it aims for redeployment where possible.

It is also understood the company, who “stewards” a range of international cereal brands including Frosties, Special K and Coco Pops following its 2023 split between its US business, will keep its Kellogg’s production volumes in the UK.

Its Wrexham factories and headquarters in Salford’s MediaCity, which employees 1,000 people, will not be affected.