YouTube sensations Logan Paul and KSI’s viral Prime drink brand will launch its new strawberry and banana flavour in Iceland and The Food Warehouse.
The frozen food retailer will be the first UK supermarket to stock the limited-edition flavour in stores nationwide and online from 8 April.
The £2 Strawberry Banana Prime adds to Iceland’s current range of flavours including Cherry Freeze, Lemon Lime, Lemonade, Blue Raspberry, Strawberry Watermelon, Ice Pop and Tropical Punch.
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The hugely popular drink first rolled out in UK stores in late 2022 which saw chaotic scenes as supermarkets faced queues of people and stock selling out within seconds.
Demand has continued to surge, with Tesco, Morrisons, Aldi, Asda and Sainsbury’s also stocking the drink.
Despite the brand only launching in January 2022, it saw a huge jump in sales of 1,676% in 2023 as it became the fourth best-selling sports drink in the world, according to data from consumer analysts Circana.
YouTube collective The Sidemen, of which Prime co-founder KSI is a member, have launched into new food products in recent weeks.
The popular social media group launched its first cereal brand Best last month and debuted a new meat snacking range in Tesco last week.
